What's in it?

Discover what's really in your Japanese food products. For travelers with allergies, Muslims, and vegetarians visiting Japan, our app reduces the worry of food choices. Simply scan the barcode or ingredient list to get instant translations to help you understand what's inside.

Our Impact

Choose Without Worry

Keep your values intact, even far from home

Connect with Real Japan

From supermarkets to specialty stores, discover authentic flavors your way

Bring Japan Home

Choose souvenirs confidently for yourself and your loved ones

Key Features

Our app delivers accurate ingredient information through advanced technology and local expertise:

Specialized Translation System

  • Japanese ingredient database aligned with Japan's standardized ingredient classifications
  • Precise ingredient matching system developed with local expertise
  • Accurate translation of food labels into your preferred language

Personalized Alerts & Settings

  • Instant warnings for ingredients you need to avoid
  • Customizable settings for:
    • Food allergies
    • Halal dietary requirements
    • Vegetarian and vegan preferences
  • Complete ingredient list view in your language

Easy to Use

  • Select ingredients to avoid
  • Scan product barcode or ingredient list
  • Receive instant alerts for concerning ingredients
  • View detailed ingredient information

Whether you're managing allergies, following religious dietary guidelines, or maintaining a specific diet, we support your food choices with detailed ingredient information.

App Screenshot

What's in it?

Know more, enjoy more.

All it takes is 30 seconds to Download.

Our Happy Clients Says

  • " What's in it? has been a lifesaver for me! As someone with food allergies, I've always wanted to try local Japanese snacks and ready-made meals at supermarkets, but felt nervous about the ingredients. This app not only translates Japanese ingredients into my native language but also helps me identify any potential allergens. Now, I can confidently explore Japanese convenience foods and local treats! This app not only translates Japanese ingredients into my native language but also helps me identify any potential allergens. Now, I can explore Japanese cuisine with confidence!""

    SushiLover23

  • "I love traveling to Japan, but reading Japanese food labels at local souvenir shops can be challenging, especially with my limited knowledge of the language. Thanks to What's in it?, I can simply snap a picture of the ingredients, and voila! I get instant translations into English. It's like having a personal food translator in my pocket. Highly recommended for fellow travelers exploring interesting local gift shops! and voila! I get instant translations into English. It's like having a personal food translator in my pocket. Highly recommended for fellow foodies on the go! "

    WanderlustFoodie

  • "What's in it? has become an essential tool in my healthy eating journey. With its comprehensive translation feature, I can easily decipher Japanese ingredient lists and make informed choices based on my dietary preferences and food allergies Plus, the app's ability to detect allergens gives me peace of mind when trying out new foods. Thank you for simplifying my meal planning! "

    HealthNut92

  • "I love traveling to Japan, but reading Japanese food labels at local souvenir shops can be challenging, especially with my limited knowledge of the language. Thanks to What's in it?, I can simply snap a picture of the ingredients, and voila! I get instant translations into English. It's like having a personal food translator in my pocket. Highly recommended for fellow travelers exploring interesting local gift shops!, and voila! I get instant translations into English. It's like having a personal food translator in my pocket. Highly recommended for fellow foodies on the go! "

    WanderlustFoodie

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As the name suggests, our app helps you discover what's in your Japanese food products. Simply scan the barcode or take a photo of the ingredient list for instant translations into your native language.
Download What's in it?